About us

ABOUT US

A group of European and American professionals, based both in Europe and in Brazil, with expertise across every business function, giving you constant support at every stage of your company’s growth.

MISSION

GEN Brasil is the strategic partner for companies that want to expand their business into Brazil. We offer complete support throughout the internationalisation process, handling every bureaucratic, administrative and tax matter, from start-up to the day-to-day running of operations.

With a team of experts specialised in the Brazilian market, we stand beside companies at every stage to ensure a smooth entry that complies with local regulations. With a tailored approach, we help our clients find their way through Brazil’s complex regulatory and commercial ecosystem, providing efficient solutions.

GEN Brasil is the point of reference for anyone who wants to establish and internationalise their business in Brazil. We offer a turnkey service, so entrepreneurs can focus on growing their business, confident that every technical aspect is handled with precision and expertise.

WHAT WE DO

Our support for your expansion into Brazil

GEN Brasil turns the ambition of expanding into Brazil into a concrete, structured and successful project.

We handle every stage of the internationalisation process: from setting up the legal entity to HR, tax and administrative management, through to operational organisation on the ground.

We offer a turnkey service, designed to let entrepreneurs focus on growing their business while we take precise care of every technical and regulatory aspect.

With a specialised team present in Brazil, we offer tailored solutions that meet the specific needs of each company, with a compliant, efficient and integrated approach.

IN EUROPE AND IN BRAZIL

Having staff in both Europe and Brazil guarantees continuity:

• In Europe, our staff remain the main point of contact for our clients’ managers, sharing with them the solutions and strategies for an effective entry into Brazil. Tailored studies, such as business plans and feasibility plans, are prepared in Europe.
• In Brazil, our local staff deliver the services and support client companies on the ground. Our activities in Brazil rely on the operational and logistical support of Pieracciani Ltda, which since 1992 has provided business and management consulting to most of Brazil’s 500 largest and best-performing companies (as ranked by Exame magazine). It is based in São Paulo (SP), in the Brooklin Novo financial district.

OUR TEAM

• Mauro Bandelli
  Executive Director
  Milan, IT
• Vittorio Agnati
  International Business Developer
  Milan, IT
• Laurentino Bifaretti
  Key Account Manager Brazil
  Rome, IT
• Pierre Zanin
  Advisor, GEN Brasil
  Padua, IT
• Adriano Marrucci
  Project Manager
  Bologna, IT

Team leader in Italy: Mauro Bandelli, Executive Director

He takes part in the market analysis and feasibility study, with the aim of defining a tailored path for the client company’s entry into Brazil and for setting up its legal entity.

The team in Italy

The team in Italy provides complete strategic and operational support to companies looking to start or strengthen their presence in Brazil. It is involved from the earliest stages of market analysis and feasibility study, designing tailored paths for market entry and for setting up local legal entities. It ensures compliance with regulatory obligations, assists with day-to-day administrative processes and provides efficient client service. The team also handles recruiting, head hunting and staff selection, bringing in project management skills for the effective coordination of business operations.

The team in Brazil

The team in Brazil is a local point of reference for client companies, offering full strategic and management support. It oversees financial and administrative activities, ensuring efficient management in line with local regulations. Thanks to its direct presence in Brazil, the team makes communication with local institutions and stakeholders easier, ensures full compliance with government regulations and helps the company integrate effectively into Brazil’s economic and institutional environment.