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About us · GEN Brasil

One single partner, from Italy to Brazil

European and American professionals in Italy, Brazil, Switzerland and the USA, working alongside Italian companies for 16 years.

The GEN Brasil team

About us

A team that knows both markets

A group of European and American professionals, based both in Europe and in Brazil, with expertise across every business function, giving you constant support at every stage of your company’s growth.

16years alongside Italian companies

5offices: Milan, Rome, São Paulo, Lugano and Miami

4countries: Italy, Brazil, Switzerland and the USA

1single point of contact from Italy to Brazil

Mission

From ambition to a concrete project

GEN Brasil is the strategic partner for companies that want to expand their business into Brazil. We offer complete support throughout the internationalisation process, handling every bureaucratic, administrative and tax matter, from start-up to the day-to-day running of operations.

With a team of experts specialised in the Brazilian market, we stand beside companies at every stage to ensure a smooth entry that complies with local regulations. With a tailored approach, we help our clients find their way through Brazil’s complex regulatory and commercial ecosystem, providing efficient solutions.

GEN Brasil is the point of reference for anyone who wants to establish and internationalise their business in Brazil. We offer a turnkey service, so entrepreneurs can focus on growing their business, confident that every technical aspect is handled with precision and expertise.

How we work

Four principles that set us apart

Your bridge to Brazil

Everything your company needs for a stable, long-term presence in the Brazilian market.

An expert guide

We show you the fastest routes through a complex market, so you get up and running sooner.

One single partner

From market analysis to a fully operating branch, we handle the whole process, from strategy to execution.

Lower entry costs

Your branch can start inside our existing structures in Brazil, with no upfront investment in offices or staff.

What we do

Our support for your expansion into Brazil

GEN Brasil turns the ambition of expanding into Brazil into a concrete, structured and successful project.

We handle every stage of the internationalisation process: from setting up the legal entity to HR, tax and administrative management, through to operational organisation on the ground.

We offer a turnkey service, designed to let entrepreneurs focus on growing their business while we take precise care of every technical and regulatory aspect.

With a specialised team present in Brazil, we offer tailored solutions that meet the specific needs of each company, with a compliant, efficient and integrated approach.

Our offices

In Europe and in Brazil, one single team

Having staff in both Europe and Brazil guarantees continuity:

  • In Europe, our staff remain the main point of contact for our clients’ managers, sharing with them the solutions and strategies for an effective entry into Brazil. Tailored studies, such as business plans and feasibility plans, are prepared in Europe.
  • In Brazil, our local staff deliver the services and support client companies on the ground. Our activities in Brazil rely on the operational and logistical support of Pieracciani Ltda, which since 1992 has provided business and management consulting to most of Brazil’s 500 largest and best-performing companies (as ranked by Exame magazine). It is based in São Paulo (SP), in the Brooklin Novo financial district.

Our team

The people who work with you

  • Mauro Bandelli
    Executive Director
    Milan, IT
  • Vittorio Agnati
    International Business Developer
    Milan, IT
  • Laurentino Bifaretti
    Key Account Manager Brazil
    Rome, IT
  • Pierre Zanin
    Advisor, GEN Brasil
    Padua, IT
  • Adriano Marrucci
    Project Manager
    Bologna, IT

Team leader in Italy: Mauro Bandelli, Executive Director

He takes part in the market analysis and feasibility study, with the aim of defining a tailored path for the client company’s entry into Brazil and for setting up its legal entity.

The team in Italy

The team in Italy provides complete strategic and operational support to companies looking to start or strengthen their presence in Brazil. It is involved from the earliest stages of market analysis and feasibility study, designing tailored paths for market entry and for setting up local legal entities. It ensures compliance with regulatory obligations, assists with day-to-day administrative processes and provides efficient client service. The team also handles recruiting, head hunting and staff selection, bringing in project management skills for the effective coordination of business operations.

The team in Brazil

The team in Brazil is a local point of reference for client companies, offering full strategic and management support. It oversees financial and administrative activities, ensuring efficient management in line with local regulations. Thanks to its direct presence in Brazil, the team makes communication with local institutions and stakeholders easier, ensures full compliance with government regulations and helps the company integrate effectively into Brazil’s economic and institutional environment.

Let’s talk about your project

One single point of contact for your project in Brazil


Whether you are considering Brazil or are already there and need operational support, we are by your side: we will get back to you for an initial assessment.

The group’s other markets: GEN USA · GEN Emirates · GEN Saudi · GEN India · GEN 360