GEN Brasil · São Paulo
Your company in Brazil
From market analysis to a fully operating branch: for companies that need to open in Brazil and for those already there looking for operational support.
About us
The bridge between Italy and Brazil
GEN Brasil turns the ambition of expanding into Brazil into a concrete, structured project.
From market analysis to a fully operating branch, we handle the whole process, from strategy to execution.
Your branch can start inside our existing structures in Brazil, with no upfront investment in offices or staff.
16years alongside Italian companies
5offices: Milan, Rome, São Paulo, Lugano and Miami
4countries: Italy, Brazil, Switzerland and the USA
1single point of contact from Italy to Brazil
Why GEN Brasil
Four reasons to work with us
Your bridge to Brazil
Everything your company needs for a stable, long-term presence in the Brazilian market.
An expert guide
We show you the fastest routes through a complex market, so you get up and running sooner.
One single partner
From market analysis to a fully operating branch, we handle the whole process, from strategy to execution.
Lower entry costs
Your branch can start inside our existing structures in Brazil, with no upfront investment in offices or staff.
The market in numbers
Brazil, one of the world’s largest economies
10th
largest economy in the world, with a GDP of about 2.65 trillion US dollars
5th
largest country in the world by area
210 M
inhabitants: the 7th largest country by population
Source: International Monetary Fund, 2026.
What we do
Everything you need to enter and grow in Brazil
From the first analysis to the day-to-day running of your branch: choose where to start.
About us
European and American professionals in Italy, Brazil, Switzerland and the USA.
Market
Why Brazil, the most common mistakes and what you need to know before entering the market.
Branch management
Setting up and running your legal entity, with offices already in place.
Who we work with
Whether you’re opening or already there, we start where you are
Opening in Brazil
For companies not yet in Brazil, or with only occasional sales there, that want to test the market while keeping a flexible structure.
- Market analysis and feasibility plan
- Company incorporation and bank accounts
- A branch in our offices, with no upfront investment
Already in Brazil
For companies that want to be optimally structured, cut operating costs and make better use of their local resources.
- Accounting and financial reporting
- Staff selection, training and management
- Certifications and compliance with local regulations
Our clients
Some of the companies we have worked with
Insights
Practical guides to the Brazilian market
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How to enter the Brazilian market: a step-by-step guide for Italian companies
Read the article →: How to enter the Brazilian market: a step-by-step guide for Italian companiesFrom choosing your market entry model to selecting the right states: the stages, timelines and key decisions for launching your business in Brazil.
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Distributor, branch or subsidiary? Choosing the right structure in Brazil
Read the article →: Distributor, branch or subsidiary? Choosing the right structure in BrazilComparing costs, control, risks and compliance: how to choose the most suitable form of presence for your company in the Brazilian market.
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Doing business in Brazil: 10 mistakes to avoid
Read the article →: Doing business in Brazil: 10 mistakes to avoidPricing, tax, language, contracts and relationships: the most common mistakes Italian companies make in Brazil and how to avoid them.
FAQ
What we are asked most often
Do I need share capital to set up the company?
No significant share capital is required. We usually set up a limited liability company whose presidents and managers are chosen by your company’s management.
Where is the branch based?
In GEN Brasil’s offices for the whole contract period: a real office with all the necessary facilities, without having to acquire your own premises and staff straight away.
Do you sell our products directly?
No. We do not have agents or salespeople across Brazil who offer your products: we help you find distributors and agents and structure your sales organization.
How much do your services cost?
There is no fixed price list: every proposal is customized to the activities required. We price by project, by consumption or on a fixed monthly basis, and we do not work on success fees.
Let’s talk about your project
One single point of contact for your project in Brazil
Whether you are considering Brazil or are already there and need operational support, we are by your side: we will get back to you for an initial assessment.
Or write to us at contatti@gen-brasil.com
The group’s other markets: GEN USA · GEN Emirates · GEN Saudi · GEN India · GEN 360